Mobile marketing is said to have started around 2003 when marketers began sending occasional 160-character Short Message Service (SMS) texts that contained offers. Today, 36 percent of the world owns a smartphone and more than 77% of US citizens own one. Mobile commerce accounts for about 30% of all US commerce.
Popular businesses are implementing mobile strategy and includes some fascinating mobile statistics such as:
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Almost half of all web traffic in America is on mobile devices.
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80% of Americans carry a cell phone literally everywhere they go; it's inevitable that your ad will reach consumers.
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The one mobile marketing technique that gets 9.6 times more users to make a purchase than conventional marketing.
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Mobile marketing examples from campaigns by 18 brands including results. increased in-store traffic to your locations by 21% using one simple mobile campaign.
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The percentage of purchases made using mobile. This one mobile marketing statistic alone will convince you to implement mobile.
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The one area where desktop results still beat mobile.
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Click-Through Rate . Click-Through Rate (CTR) is the ratio of clicks your ad receives compared to the number of impressions (aka views) the ad receives. CTR = clicks / impressions. High CTRs are a huge deal for marketers (both mobile and web).
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Conversion Rate.
Your conversion rate is the percent of users who complete your desired goal. Conversion goals are different depending on your business - some apps want e-mail addresses, some want in-app purchases, and others want ad clicks.
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Just running a Google search ad for mobile can increase your brand awareness by 45%, in addition to leading to direct conversions and sales.
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Mobile searches have increased 200% year over year in 2012.
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A case study analyzing over $ 1.5 billion in mobile advertising found that it generated close to $ 3 billion in revenue, an ROI of almost 200%.
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Targeting: with mobile marketing, users can be targeted with personalized, relevant messages, at the perfect time, on the correct channel.
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According to Salesforce, "68% of companies have integrated mobile marketing into their overall marketing strategy."
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Up to 18% of people who are exposed to a mobile ad click on it.
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With mobile marketing, you can reach people at any place, at any time - at work, at home or even on vacations (we don't usually encourage this last one).
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Targeted mobile traffic and send thousands of Mobile traffic to your website and improve your SEO in a snap right now! Targeted mobile traffic coming from real users with mobile devices. Can provide Targeted USA Mobile traffic, Canada or the UK, and any country you are looking for.
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The average user spends over an hour per day on the top five social media apps and will tap, swipe and click their phone over 2,600 times a day. In 2019, it was noted by the Pew Research Center that 37% of adults in the US say they mostly use a smartphone when accessing the internet. All of these are reasons why you should focus on mobile marketing. The accessibility of phones will ensure that your ads / campaigns can be easily seen by us, the users.
